22 October 2007
Posted in General News

There are still opportunities for UK publishers to invest or to develop joint-ventures in Hungary according to Jeff Andrew author of the PA's GPI publishing market profile on Hungary 2007.

With a population of just over 10 m people, Hungary may not seem to be a priority market for UK publishers, in terms of either export sales or co-edition and rights activity. However, it is a country with a very strong book-buying tradition, and an orientation towards English-language authors. There is also a vibrant local publishing industry in which Dutch, American, German and now Finnish investors have acquired a significant stake. Although there is a generally pro-British cultural and commercial environment, UK publishers have had a low profile in the market except for the four leading ELT publishing houses. Yet the local, independent publishers remain under-capitalised; so there are still opportunities for UK publishers to invest or to develop joint-ventures.

PA members and GPI Subscribers can access this profile by clicking here.

For the list of contents on the Hungary Publishing Market Profile 2007 click here

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